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Google Marketing for Less with Flat Rate Pricing

Palm keeps your Google marketing dollars where they matter most – during a time when it matters most. Our flat rate pricing is completely transparent with no hidden spending of your budget. Our team provides high value Google marketing at affordable rates with a straight-forward process. Palm is certified as a Google Ads Partner, and we can guide you on the keywords, ad copy, and target strategy that will convert those clicks into customers, and ultimately, keep your business relevant in this digital world.

Pricing Quick Look

Click here for a detailed look at each package.

How it Works

1. Discovery Meeting

Get started by meeting your dedicated digital coordinator to best understand your brand, your existing marketing plan and strategizing how to enhance results. 

2. Keyword Research

To get a full understanding of your industry, we complete a thorough keyword and competitor analysis to identify the most valuable keywords to rank highly for your brand. We then share the research with you for feedback and approval.

3. Strategize

Determine the plan to best utilize your ad budget to efficiently reach your goals through geo-targeting, bid strategy, and your recommended account settings. 

4. Build Campaign Framework

Ad creation begins. We build compelling ads by using professional copy writing, enhancing your landing page(s), and implementing any additional goal tracking. 

5. Enable Ads & Optimize

Your ads are enabled and begin to engage your potential customers. We continually monitor the ad performance as the click data comes in and optimize for your best results overtime. 

6. Analyze & Refine

We actively evaluate the data to ensure our efforts are driving results. We creatively implement adjustments when necessary to further enhance performance. Our team partners with you to keep the conversation going on how to best position your brand digitally. 

Google Marketing Packages

Essential

$ 350USD Month
  • Set Up Fee: $395
  • Google Spend: Up to $2,500/mo
  • Google Account Development:
  • Top Industry Keywords:
  • Competitor Research:
  • Market Analysis:
  • Campaign Framework Set Up: 1
  • Ad Groups: 1 - 3
  • Account Settings Selection:
  • Geotargeting, Billing, Extensions:
  • Ad Creation & Copywriting:
  • Dynamic Keyword Utilization:
  • Google Analytics Integration: Optional
  • Goal Tracking: Optional
  • Auction Bid Strategy:
  • Conversion Tagging:
  • Google My Business Page: Optional
  • Display Ad Design: 1
  • Custom Landing Page: Optional
  • Locations: Multiple
  • Geotargeted Search Campaign: 1
  • Ad Groups (3 Ads per Group): 1 - 3
  • Ad Copy Performance Testing:
  • Dedicated Coordinator:
  • Monthly Budget Maintenance:
  • Auction Bid Management:
  • Ongoing Keyword Maintenance:
  • Monthly Interactive Report:
  • Conversion Tracking:
  • Initial SetUp: $200
  • Re-Targeting Audiences:
  • Additional Display Topics:
  • Display Google Network:
  • Re-design of Landing Pages:

Advanced

$ 450USD Month
  • Set Up Fee: $695
  • Google Spend: $2,500-8,000/mo
  • Google Account Development:
  • Top Industry Keywords:
  • Competitor Research:
  • Market Analysis:
  • Campaign Framework Set Up: 2 - 5
  • Ad Groups: 6 - 15
  • Account Settings Selection:
  • Geotargeting, Billing, Extensions:
  • Ad Creation & Copywriting:
  • Dynamic Keyword Utilization:
  • Google Analytics Integration: Optional
  • Goal Tracking: Optional
  • Auction Bid Strategy:
  • Conversion Tagging:
  • Google My Business Page: Optional
  • Display Ad Design: 1 - 2
  • Custom Landing Page: 1 - 2
  • Locations: Multiple
  • Geotargeted Search Campaign: 2 - 5
  • Ad Groups (3 Ads per Group): 6 - 15
  • Ad Copy Performance Testing:
  • Dedicated Coordinator:
  • Monthly Budget Maintenance:
  • Auction Bid Management:
  • Ongoing Keyword Maintenance:
  • Monthly Interactive Report:
  • Conversion Tracking:
  • Initial SetUp: $200
  • Re-Targeting Audiences:
  • Additional Display Topics:
  • Display Google Network:
  • Re-design of Landing Pages:

Market Leader

$ 600USD Month
  • Set Up Fee: $995
  • Google Spend: $8,000+/mo
  • Google Account Development:
  • Top Performing Industry Keywords:
  • Competitor Research:
  • Market Analysis:
  • Campaign Framework Set Up: 6+
  • Ad Groups: 15+
  • Account Settings Selection:
  • Geotargeting, Billing, Extensions:
  • Ad Creation & Copywriting:
  • Dynamic Keyword Utilization:
  • Google Analytics Integration: Optional
  • Goal Tracking: Optional
  • Auction Bid Strategy:
  • Conversion Tagging:
  • Google My Business Page: Optional
  • Display Ad design: 3 - 4
  • Custom Landing Page: 3 - 4
  • Locations: Multiple
  • Geotargeted Search Campaign: 6+
  • Ad Groups (3 Ads per Group): 15+
  • Ad Copy Performance Testing:
  • Dedicated Coordinator:
  • Monthly Budget Maintenance:
  • Auction Bid Management:
  • Ongoing Keyword Maintenance:
  • Monthly Interactive Report:
  • Conversion Tracking:
  • Initial SetUp: $200
  • Re-Targeting Audiences:
  • Additional Display Topics:
  • Display Google Network:
  • Re-design of Landing Pages:
Initial Set Up
  • Set Up Fee:
  • Google Spend:
  • Google Account Development:
  • Top Industry Keywords:
  • Competitor Research:
  • Market Analysis:
  • Campaign Framework Set Up:
  • Ad Groups:
  • Account Settings Selection:
  • Geotargeting, Billing, Extensions:
  • Ad Creation & Copywriting:
  • Dynamic Keyword Utilization:
  • Google Analytics Integration:
  • Goal Tracking:
  • Auction Bid Strategy:
  • Conversion Tagging:
  • Google My Business Page:
  • Display Ad Design:
  • Custom Landing Page:
  • Set Up Fee:$395
  • Google Spend:Up to $2,500/mo
  • Google Account Development:
  • Top Industry Keywords:
  • Competitor Research:
  • Market Analysis:
  • Campaign Framework Set Up:1
  • Ad Groups:1 - 3
  • Account Settings Selection:
  • Geotargeting, Billing, Extensions:
  • Ad Creation & Copywriting:
  • Dynamic Keyword Utilization:
  • Google Analytics Integration:Optional
  • Goal Tracking:Optional
  • Auction Bid Strategy:
  • Conversion Tagging:
  • Google My Business Page:Optional
  • Display Ad Design:1
  • Custom Landing Page:Optional
  • Set Up Fee:$695
  • Google Spend:$2,500-8,000/mo
  • Google Account Development:
  • Top Industry Keywords:
  • Competitor Research:
  • Market Analysis:
  • Campaign Framework Set Up:2 - 5
  • Ad Groups:6 - 15
  • Account Settings Selection:
  • Geotargeting, Billing, Extensions:
  • Ad Creation & Copywriting:
  • Dynamic Keyword Utilization:
  • Google Analytics Integration:Optional
  • Goal Tracking:Optional
  • Auction Bid Strategy:
  • Conversion Tagging:
  • Google My Business Page:Optional
  • Display Ad Design:1 - 2
  • Custom Landing Page:1 - 2
  • Set Up Fee:$995
  • Google Spend:$8,000+/mo
  • Google Account Development:
  • Top Performing Industry Keywords:
  • Competitor Research:
  • Market Analysis:
  • Campaign Framework Set Up:6+
  • Ad Groups:15+
  • Account Settings Selection:
  • Geotargeting, Billing, Extensions:
  • Ad Creation & Copywriting:
  • Dynamic Keyword Utilization:
  • Google Analytics Integration:Optional
  • Goal Tracking:Optional
  • Auction Bid Strategy:
  • Conversion Tagging:
  • Google My Business Page:Optional
  • Display Ad design:3 - 4
  • Custom Landing Page:3 - 4
Monthly Marketing
  • Locations:
  • Geotargeted Search Campaign:
  • Ad Groups (3 Ads per Group):
  • Ad Copy Performance Testing:
  • Dedicated Coordinator:
  • Monthly Budget Maintenance:
  • Auction Bid Management:
  • Ongoing Keyword Maintenance:
  • Monthly Interactive Report:
  • Conversion Tracking:
  • Locations:Multiple
  • Geotargeted Search Campaign:1
  • Ad Groups (3 Ads per Group):1 - 3
  • Ad Copy Performance Testing:
  • Dedicated Coordinator:
  • Monthly Budget Maintenance:
  • Auction Bid Management:
  • Ongoing Keyword Maintenance:
  • Monthly Interactive Report:
  • Conversion Tracking:
  • Locations:Multiple
  • Geotargeted Search Campaign:2 - 5
  • Ad Groups (3 Ads per Group):6 - 15
  • Ad Copy Performance Testing:
  • Dedicated Coordinator:
  • Monthly Budget Maintenance:
  • Auction Bid Management:
  • Ongoing Keyword Maintenance:
  • Monthly Interactive Report:
  • Conversion Tracking:
  • Locations:Multiple
  • Geotargeted Search Campaign:6+
  • Ad Groups (3 Ads per Group):15+
  • Ad Copy Performance Testing:
  • Dedicated Coordinator:
  • Monthly Budget Maintenance:
  • Auction Bid Management:
  • Ongoing Keyword Maintenance:
  • Monthly Interactive Report:
  • Conversion Tracking:
Optional Add-Ons
  • Initial SetUp:
  • Re-Targeting Audiences:
  • Additional Display Topics:
  • Display Google Network:
  • Re-design of Landing Pages:
  • Initial SetUp:$200
  • Re-Targeting Audiences:
  • Additional Display Topics:
  • Display Google Network:
  • Re-design of Landing Pages:
  • Initial SetUp:$200
  • Re-Targeting Audiences:
  • Additional Display Topics:
  • Display Google Network:
  • Re-design of Landing Pages:
  • Initial SetUp:$200
  • Re-Targeting Audiences:
  • Additional Display Topics:
  • Display Google Network:
  • Re-design of Landing Pages:

Essential

$ 350USD Month

Advanced

$ 450USD Month

Market Leader

$ 600USD Month

You Ask. We Answer.

  • How much does it cost?

    Answer: The sky is the limit! Seriously! You determine the cost on your Google Ads campaign. Of course, we provide input to determine a range that makes sense. But beyond that, Palm Marketing only charges a relatively small flat monthly rate to manage your campaign. The bulk of what you spend goes directly to Google Ads, and more money with Google Ads means that your ad is getting seen more.
  • What does Palm do?

    Answer: The short answer is we put your company INSTANTLY in front of your customers. When you partner with Palm you can expect more site traffic, increased conversions, and a greater Return on Ad Spend. Daily monitoring, A/B ad testing, keyword research and ad strategy input are just a few of the things included in our comprehensive service.
  • What will be on my ad?

    Answer: It is important for us to maintain a conversation with you, the client, in regard to creating ad campaigns that work. For instance, we can build campaigns centered on a specific special. Or we can promote certain services you offer regularly. Or even a new item you now carry. We will work with you to determine the best fit for your goals, and then make adjustments along the way.
  • How many clicks will I get?

    Answer: It all depends on the industry and how high clicks are going for in that field. Google Ads is an auction, and you are bidding on (and competing for) the keyword terms relevant to your business. Clicks are also determined by other factors, including content quality. We balance it all, with a philosophy centered on knowledgeable bidding. By bidding smart, we can helpyou get the most clicks possible with your budget.
  • Why do I need this?

    Answer: We’re in a digital world, where everyone is searching for everything. Dive into that, and serve those consumers exactly what they are searching for when they want it. Google Ads offers a detailed search effect that allows you to advertise instantly when a consumer is searching for what your business offers. And this can be localized as well. Targeted advertising yields traffic to your site, and ultimately, more money in your pocket.
  • Do I get a report or can I see results?

    Answer: Of course! Each month, we send out an interactive campaign report. You will see the monthly campaign stats, but also have the capability to manipulate the report on a higher level data to easily visualize your high performing keywords or click through rates. You can also see whether consumers found you via a mobile device or desktop. Your Google My Business page will be linked in this report to let you know how many calls, map searches, or clicks came from that page.
  • Can I turn it on and off?

    Answer: Yes, a campaign can be paused. However, we’ve noticed that our customers generally increase budgets after seeing the undeniable performance of Google Ads with their business. Results will only continue to build and build, so most of our clients lean in. Our A/B testing process ensures that you will never be paying for an ad that is not working for you.
  • How do we measure success?

    Answer: We look to Google to measure our success. Quite frankly, numbers don’t lie. Every stat or data piece we use to measure campaign success comes from Google. That data can easily tell us what is working and what is not.

It doesn’t have to end here.

Let’s chat about why Google Ads will help you meet your business goals.

Let's Talk More