Answer: The sky is the limit! Seriously! You determine the cost on your Google Ads campaign. Of course, we provide input to determine a range that makes sense. But beyond that, Palm Marketing only charges a relatively small flat monthly rate to manage your campaign. The bulk of what you spend goes directly to Google Ads, and more money with Google Ads means that your ad is getting seen more.

Answer: The short answer is we put your company INSTANTLY in front of your customers. When you partner with Palm you can expect more site traffic, increased conversions, and a greater Return on Ad Spend. Daily monitoring, A/B ad testing, keyword research and ad strategy input are just a few of the things included in our comprehensive service.

Answer: It is important for us to maintain a conversation with you, the client, in regard to creating ad campaigns that work. For instance, we can build campaigns centered on a specific special. Or we can promote certain services you offer regularly. Or even a new item you now carry. We will work with you to determine the best fit for your goals, and then make adjustments along the way.

Answer: It all depends on the industry and how high clicks are going for in that field. Google Ads is an auction, and you are bidding on (and competing for) the keyword terms relevant to your business. Clicks are also determined by other factors, including content quality. We balance it all, with a philosophy centered on knowledgeable bidding. By bidding smart, we can helpyou get the most clicks possible with your budget.

Answer: We’re in a digital world, where everyone is searching for everything. Dive into that, and serve those consumers exactly what they are searching for when they want it. Google Ads offers a detailed search effect that allows you to advertise instantly when a consumer is searching for what your business offers. And this can be localized as well. Targeted advertising yields traffic to your site, and ultimately, more money in your pocket.

Answer: Of course! Each month, we send out an interactive campaign report. You will see the monthly campaign stats, but also have the capability to manipulate the report on a higher level data to easily visualize your high performing keywords or click through rates. You can also see whether consumers found you via a mobile device or desktop. Your Google My Business page will be linked in this report to let you know how many calls, map searches, or clicks came from that page.

Answer: Yes, a campaign can be paused. However, we’ve noticed that our customers generally increase budgets after seeing the undeniable performance of Google Ads with their business. Results will only continue to build and build, so most of our clients lean in. Our A/B testing process ensures that you will never be paying for an ad that is not working for you.

Answer: We look to Google to measure our success. Quite frankly, numbers don’t lie. Every stat or data piece we use to measure campaign success comes from Google. That data can easily tell us what is working and what is not.