“When people use your brand name as a verb, that is remarkable.”
Businesses need more than a name to thrive. They need an identity. One that is easily recognizable in every aspect – logo, color, messaging, etc. They need a brand. Palm knows the tried and tested elements necessary to providing a business with a brand that is timeless, functional, and unique. Above quote by Meg Whitman.
Our Two Cents
A great logo goes a long way.
Think creative, eye-catching and relevant. Personal preference can play a role, but a successful logo is one that resonates with customers (not just the business owner.)
Consistency is key.
Be consistent – From the website to the business cards, and every thing in between, there should be no mistake as to who you are.